Scroll-stopping UGC —and the strategy behind it

What I did

• Built and ran a new ambassador account from scratch — no starting audience.
• Produced high-volume short-form content posted straight to the account.
• 99.1% of reach came from non-followers — growth driven by discovery.
• Added +1,608 net followers across the run.

What I did

• Turned Astra’s features into relatable study stories for Indonesian students.
• 5 core videos, 10 uploads, delivered during Astra’s test phase.
• Grew a brand-new account to +234 followers — 99.8% from non-follower discovery.
• One breakout Reel hit 210.2K views & 10K likes.

What I did

• Launched the persona on TikTok (Jun 2026); lead video hit 24K views & 224 new followers.
• Built a trading niche with a 92.7% Indonesian audience via lifestyle + mindset hooks.
• Expanded to Instagram & YouTube in a second content phase (Aug 2026).
• YouTube demo-account explainer drove product education at ~97% average view.

What I did

• Won a paid trial for an AI ADHD productivity app against other applicants.
• Produced 5 posts across 4 formats — creator Reel, static hook, carousel, trend skit & AI/product video — in 10 days.
• Separated paid vs organic performance to isolate the real creative signal.
• Pinpointed first-second hold & speed-to-payoff as the key lever; mapped a structured next-phase test plan.

What I did

• Built the product site from scratch.
• Grew the creator network from zero to 4,000+ across the US, EU, and SEA.
• Manage all brand deals end to end — vetting creators, matching brands, and running UGC campaigns since day one.
• Write and run the weekly newsletter and email campaigns.
• Run social media and paid ads, sourcing and pitching brands to collaborate with creators.

What I did

• Built a full paid strategy anchored to major U.S. holidays and seasonal moments.
• Ran campaign setup, ad creative, copywriting, and ongoing optimization.
• Drove performance strong enough that Meta awarded Curls a $50,000 ad credit — a milestone reserved for high-performing accounts.

What I did

• Managed social and paid advertising across Meta and Google.
• Kept a consistent posting cadence with event-specific content.
• Managed grant-funded ad spend end to end.
• Strengthened community engagement, contributing to increased bookings and in-person attendance.

What I did

• Goal: 1M impressions on a SGD 2,500 budget over 28 days.
• Delivered 1.09M impressions at a $1.10 CPM.
• Hit the goal using less than 50% of the allocated budget.
• Optimized targeting and frequency control to maximize visibility while preserving budget efficiency.