Tirza Ong — UGC Strategist & Growth Marketer

A little about me

I don’t just create content. I build systems that drive results.

I’m a digital marketing & UGC strategist with 10+ years of experience helping brands across the globe grow through content and paid media. I specialize in social media strategy, Meta Ads, UGC production, and video editing — across Beauty, SaaS, F&B, B2B, and lifestyle.

Growth & marketing

Results, not just deliverables

Founder’s flagship · Creator-marketing platform

Izyu

Built and grown from day one — from product site to a global creator network.

4,000+Creators

US · EU · SEARegions

0 → 1Built from scratch

What I did

Built the product site from scratch.
Grew the creator network from zero to 4,000+ across the US, EU, and SEA.
Manage all brand deals end to end — vetting creators, matching brands, and running UGC campaigns since day one.
Write and run the weekly newsletter and email campaigns.
Run social media and paid ads, sourcing and pitching brands to collaborate with creators.

Paid Ads · 2019–2021

Curls

Scaling a growing haircare brand through paid social.

$50,000Meta ad credit awarded

2 yrsPartnership

Meta AdsChannel

What I did

Built a full paid strategy anchored to major U.S. holidays and seasonal moments.
Ran campaign setup, ad creative, copywriting, and ongoing optimization.
Drove performance strong enough that Meta awarded Curls a $50,000 ad credit — a milestone reserved for high-performing accounts.

Social + Paid Media · 2020–2023

TEDxMileHigh

Growing audience and event attendance in Denver, Colorado.

3 yrsOngoing partnership

Meta + GoogleGrant-funded

In-personEvent growth

What I did

Managed social and paid advertising across Meta and Google.
Kept a consistent posting cadence with event-specific content.
Managed grant-funded ad spend end to end.
Strengthened community engagement, contributing to increased bookings and in-person attendance.