/* ===========================================================
   UGC by Tirza — unified site styles v2
   Brand: lavender + modern geometric sans (Space Grotesk / Inter)
   =========================================================== */

@import url('https://fonts.googleapis.com/css2?family=Space+Grotesk:wght@400;500;600;700&family=Inter:wght@400;500;600;700&display=swap');

:root {
  --lav: #c9b6e0;
  --lav-hero: #d7c9ec;
  --lav-soft: #f1ecf9;
  --bg: #faf8fd;
  --ink: #191722;
  --muted: #6b6577;
  --purple: #6d4bb0;
  --purple-deep: #4f338a;
  --cream: #ece7dd;
  --card: #ffffff;
  --border: #ece7f4;

  --display: 'Space Grotesk', -apple-system, BlinkMacSystemFont, sans-serif;
  --body: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;

  --maxw: 1080px;
  --readw: 720px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0; background: var(--bg); color: var(--ink);
  font-family: var(--body); line-height: 1.65; -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: var(--purple); text-decoration: none; }
a:hover { color: var(--purple-deep); }
.wrap { max-width: var(--maxw); margin: 0 auto; padding: 0 24px; }
.read { max-width: var(--readw); margin-left: auto; margin-right: auto; }
section { padding: 84px 0; }

/* ---------- Type ---------- */
h1, h2, h3, h4 { font-family: var(--display); line-height: 1.08; letter-spacing: -.02em; margin: 0; }
.eyebrow {
  font-family: var(--display); text-transform: uppercase; letter-spacing: 2.5px;
  font-size: .74rem; color: var(--purple); font-weight: 600; margin: 0 0 14px;
}
.section-label {
  font-family: var(--display); text-transform: uppercase; letter-spacing: 2px;
  font-size: .74rem; color: var(--muted); font-weight: 600; margin: 0 0 12px;
}
.display { font-weight: 700; font-size: clamp(2.6rem, 7vw, 4.6rem); letter-spacing: -.03em; }
.display .ital { display: block; color: var(--purple); font-style: normal; }
.serif-hi { font-family: var(--display); font-weight: 500; font-size: clamp(1.15rem, 2.6vw, 1.5rem); color: var(--ink); }
.serif-hi b, .serif-hi .name { color: var(--purple); font-weight: 700; }
h2.head { font-weight: 700; font-size: clamp(1.8rem, 4vw, 2.7rem); letter-spacing: -.02em; margin: 0 0 10px; }
h3.sub { font-weight: 600; font-size: 1.1rem; margin: 24px 0 6px; }
p.lead-p { color: var(--muted); font-size: 1.06rem; }

/* ---------- Nav ---------- */
.nav { position: sticky; top: 0; z-index: 50; background: rgba(250,248,253,.9); backdrop-filter: saturate(160%) blur(10px); border-bottom: 1px solid var(--border); }
.nav-inner { max-width: var(--maxw); margin: 0 auto; display: flex; align-items: center; justify-content: space-between; padding: 14px 24px; gap: 16px; }
.brand { display: flex; align-items: center; gap: 10px; font-family: var(--display); font-weight: 700; font-size: 1.05rem; letter-spacing: -.02em; color: var(--ink); }
.brand img { height: 26px; width: auto; }
.nav-links { display: flex; align-items: center; gap: 24px; }
.nav-links a { color: var(--ink); font-weight: 500; font-size: .95rem; }
.nav-links a:hover, .nav-links a.active { color: var(--purple); }
.nav-cta { background: var(--ink); color: #fff !important; padding: 9px 18px; border-radius: 999px; font-size: .9rem; }
.nav-cta:hover { background: var(--purple-deep); }
.nav-toggle { display: none; }

/* ---------- Buttons ---------- */
.btn { display: inline-block; background: var(--ink); color: #fff !important; font-weight: 600; padding: 14px 26px; border-radius: 999px; transition: background .15s ease; }
.btn:hover { background: var(--purple-deep); }
.btn.alt { background: var(--purple); }
.btn.ghost { background: transparent; color: var(--ink) !important; border: 1.5px solid var(--ink); }
.btn.ghost:hover { background: var(--ink); color: #fff !important; }

/* ---------- Hero ---------- */
.hero { background: linear-gradient(160deg, var(--lav-hero), #e7dcf3); }
.hero-inner { max-width: var(--maxw); margin: 0 auto; padding: 90px 24px 84px; display: grid; grid-template-columns: 1.1fr .9fr; gap: 46px; align-items: center; }
.hero-photo { background: var(--cream); border-radius: 24px; aspect-ratio: 4/5; display: flex; align-items: center; justify-content: center; overflow: hidden; color: var(--muted); font-size: .8rem; text-align: center; }
.hero-photo img { width: 100%; height: 100%; object-fit: cover; }
.hi { margin: 0 0 10px; }
.hero .display { color: var(--ink); }
.pill { display: inline-block; margin-top: 20px; background: rgba(255,255,255,.7); color: var(--ink); font-family: var(--display); font-weight: 500; font-size: .82rem; letter-spacing: .5px; padding: 10px 18px; border-radius: 999px; }
.hero-tagline { margin-top: 18px; color: #3f3650; font-weight: 500; }

/* ---------- Cards & grids ---------- */
.card { background: var(--card); border: 1px solid var(--border); border-radius: 18px; padding: 26px; box-shadow: 0 2px 14px rgba(70,45,110,.05); }
.grid-2 { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.tint { background: var(--lav-soft); }

/* project / work tiles */
.tile { background: var(--card); border: 1px solid var(--border); border-radius: 18px; overflow: hidden; display: flex; flex-direction: column; }
.tile .thumb { aspect-ratio: 16/10; background: var(--lav); display: flex; align-items: center; justify-content: center; color: #fff; font-size: .75rem; }
.tile .thumb img { width: 100%; height: 100%; object-fit: cover; }
.tile .tbody { padding: 18px 20px; }
.tile h4 { font-weight: 600; font-size: 1.05rem; margin: 0 0 4px; }
.niche-row { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 8px; }

/* uniform capability cards (Marketing & Growth) */
.wtile { background: var(--card); border: 1px solid var(--border); border-radius: 18px; overflow: hidden; display: flex; flex-direction: column; }
.wtile .wt-head { aspect-ratio: 16/10; background: linear-gradient(135deg, #d9cbef 0%, #c1abe3 100%); display: flex; align-items: center; justify-content: center; }
.wtile .wt-head span { font-family: var(--display); font-weight: 700; font-size: 1.3rem; color: #fff; text-align: center; padding: 0 18px; letter-spacing: -.01em; line-height: 1.15; }
.wtile .tbody { padding: 18px 20px; }

/* UGC video embeds (vertical) */
.video-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; margin-top: 24px; }
.vid { border-radius: 16px; overflow: hidden; background: #000; aspect-ratio: 9/16; position: relative; border: 1px solid var(--border); }
.vid iframe, .vid video { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
.vid.placeholder { background: var(--lav-soft); display: flex; align-items: center; justify-content: center; text-align: center; color: var(--muted); font-size: .82rem; padding: 16px; border-style: dashed; border-color: var(--lav); }

/* ---------- Case studies (redesigned, metric-led) ---------- */
.case2 { background: var(--card); border: 1px solid var(--border); border-radius: 22px; overflow: hidden; margin-top: 22px; box-shadow: 0 2px 14px rgba(70,45,110,.05); }
.case2 .top { background: var(--lav-soft); padding: 28px 30px; display: flex; justify-content: space-between; align-items: center; gap: 24px; flex-wrap: wrap; }
.case2 .role { font-family: var(--display); font-size: .72rem; text-transform: uppercase; letter-spacing: 1.5px; color: var(--purple); font-weight: 600; }
.case2 .brandname { font-weight: 700; font-size: 1.9rem; margin-top: 4px; }
.case2 .metric { text-align: right; }
.case2 .metric .big { font-family: var(--display); font-weight: 700; font-size: 1.9rem; color: var(--purple); line-height: 1; }
.case2 .metric .lbl { color: var(--muted); font-size: .82rem; margin-top: 4px; }
.case2 .body { padding: 26px 30px; display: grid; grid-template-columns: 1fr 1fr; gap: 26px; }
.case2 .block-label { font-family: var(--display); font-size: .72rem; text-transform: uppercase; letter-spacing: 1.2px; color: var(--muted); margin: 0 0 6px; }
.case2 .body p { margin: 0; color: #453d55; font-size: .95rem; }
.case2 .case-sub { color: var(--muted); margin: 8px 0 0; font-size: .98rem; max-width: 640px; }
.case2 .stats { display: flex; flex-wrap: wrap; gap: 40px; padding: 22px 30px; border-top: 1px solid var(--border); }
.case2 .stat .num { display: block; font-family: var(--display); font-weight: 700; font-size: 1.7rem; color: var(--purple); line-height: 1; }
.case2 .stat .lbl { display: block; margin-top: 6px; font-family: var(--display); font-size: .7rem; text-transform: uppercase; letter-spacing: 1.2px; color: var(--muted); }
.case2 .body-single { padding: 8px 30px 28px; }
.case2 .body-single ul.arrow > li { color: #453d55; font-size: .95rem; margin: 10px 0; }

/* ---------- Services (no price) ---------- */
.svc-card { display: flex; flex-direction: column; height: 100%; }
.svc-card h4 { font-weight: 600; font-size: 1.1rem; margin: 0 0 12px; }
.svc-card ul { list-style: none; margin: 0; padding: 0; font-size: .93rem; color: #453d55; }
.svc-card ul li { padding: 5px 0 5px 22px; position: relative; }
.svc-card ul li::before { content: "→"; position: absolute; left: 0; color: var(--purple); }
.quote-cta { text-align: center; margin-top: 30px; }
.quote-cta p { color: var(--muted); max-width: 560px; margin: 0 auto 16px; }

/* ---------- Brands marquee ---------- */
.marquee { overflow: hidden; width: 100%; margin-top: 26px; -webkit-mask-image: linear-gradient(90deg, transparent, #000 7%, #000 93%, transparent); mask-image: linear-gradient(90deg, transparent, #000 7%, #000 93%, transparent); }
.marquee-track { display: flex; align-items: center; gap: 52px; width: max-content; animation: marquee 46s linear infinite; }
.marquee:hover .marquee-track { animation-play-state: paused; }
.marquee img { height: 34px; width: auto; object-fit: contain; filter: grayscale(100%); opacity: .65; transition: filter .2s, opacity .2s; }
.marquee img:hover { filter: none; opacity: 1; }
@keyframes marquee { from { transform: translateX(0); } to { transform: translateX(-50%); } }

/* ---------- Testimonials (masonry) ---------- */
.tmasonry { columns: 3 260px; column-gap: 16px; margin-top: 24px; }
.tmasonry .card { break-inside: avoid; padding: 8px; margin: 0 0 16px; }
.tmasonry img { border-radius: 10px; width: 100%; }

/* ---------- Arrow lists (guide/gigs) ---------- */
ul.arrow { list-style: none; margin: 0; padding: 0; }
ul.arrow > li { position: relative; padding-left: 26px; margin: 15px 0; }
ul.arrow > li::before { content: "→"; position: absolute; left: 0; top: 0; color: var(--purple); font-weight: 700; }

/* numbered steps (guide) */
.step-badge { display: inline-flex; align-items: center; justify-content: center; width: 30px; height: 30px; border-radius: 50%; background: var(--purple); color: #fff; font-family: var(--display); font-weight: 700; font-size: 1rem; margin-right: 12px; flex: 0 0 auto; }
.step-head { display: flex; align-items: center; margin: 0 0 4px; }
.step-head h2 { font-weight: 700; font-size: clamp(1.4rem,3.5vw,2rem); margin: 0; }
.callout-italic { color: var(--muted); font-style: italic; margin: 2px 0 16px 42px; }

/* ---------- Tags ---------- */
.tags { margin-top: 8px; display: flex; flex-wrap: wrap; gap: 6px; }
.tag { display: inline-block; font-size: .68rem; font-weight: 600; padding: 3px 10px; border-radius: 999px; letter-spacing: .2px; font-family: var(--body); }
.t-personal { background: #efe3fb; color: #6d4bb0; }
.t-verified { background: #e3f4ea; color: #1f7a44; }
.t-global   { background: #ecebef; color: #55606b; }
.t-caution  { background: #fdf1df; color: #a9701a; }
.t-neutral  { background: #eef0f2; color: #566; }
.niche-tag  { background: var(--lav-soft); color: var(--purple-deep); }

/* guide/gigs emoji headings */
h2.emoji { font-weight: 700; font-size: clamp(1.5rem,4vw,2.1rem); margin: 44px 0 6px; display: flex; align-items: center; gap: 12px; letter-spacing: -.02em; }
h3.emoji { font-size: 1.05rem; font-weight: 600; margin: 24px 0 4px; font-family: var(--display); }
.section-note { color: var(--muted); margin: 6px 0 14px; }
.card.warn { background: #fdf6ec; border-color: #f0dcb8; }
.card.danger { background: #fdeeea; border-color: #f2c9bd; }
.updated-box { background: var(--lav-soft); border-radius: 14px; padding: 16px 20px; color: #4b4458; font-size: .92rem; margin-top: 36px; }
.affiliate { font-style: italic; color: var(--muted); font-size: .86rem; }
.lead { font-weight: 700; }
.desc { color: var(--muted); font-size: .93rem; display: block; margin-top: 2px; }
.fine { color: var(--muted); font-size: .9rem; }
.backlink { font-family: var(--display); font-size: .78rem; text-transform: uppercase; letter-spacing: 1px; color: var(--purple); }

/* ---------- Footer ---------- */
.footer { background: var(--ink); color: #d8d2e4; padding: 60px 0 40px; margin-top: 0; }
.footer .wrap { display: grid; grid-template-columns: 1.2fr 1fr; gap: 30px; }
.footer h3 { color: #fff; font-size: 1.4rem; margin: 0 0 8px; font-weight: 700; }
.footer a { color: #e7c9ff; }
.footer .contact-line { color: #b7afca; font-size: .92rem; margin: 4px 0; }
.footer .legal { grid-column: 1 / -1; border-top: 1px solid #2c2836; padding-top: 18px; margin-top: 10px; color: #8a83a0; font-size: .82rem; }

/* ---------- Responsive ---------- */
@media (max-width: 900px) {
  .hero-inner { grid-template-columns: 1fr; }
  .hero-photo { aspect-ratio: 16/12; max-width: 380px; }
  .grid-3 { grid-template-columns: 1fr 1fr; }
  .video-grid { grid-template-columns: repeat(2, 1fr); }
  .case2 .body { grid-template-columns: 1fr; }
  .footer .wrap { grid-template-columns: 1fr; }
}
@media (max-width: 620px) {
  .nav-links { display: none; }
  .nav-links.open { display: flex; position: absolute; top: 58px; right: 12px; left: 12px; flex-direction: column; background: #fff; border: 1px solid var(--border); border-radius: 14px; padding: 14px; gap: 14px; box-shadow: 0 10px 30px rgba(60,40,90,.12); }
  .nav-toggle { display: inline-flex; background: none; border: 1.5px solid var(--ink); border-radius: 10px; padding: 6px 10px; font-weight: 700; cursor: pointer; }
  .grid-2, .grid-3 { grid-template-columns: 1fr 1fr; }
  .tmasonry { columns: 2 160px; }
  section { padding: 56px 0; }
  .callout-italic { margin-left: 0; }
  .case2 .top { flex-direction: column; align-items: flex-start; }
  .case2 .metric { text-align: left; }
}